Frances (Fran) Holinda MBA-HCM, CPC

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I met my husband Randy on a Carnival Cruise in 1987. We were married in July 1988 and together have raised two amazing children, Alexandra (25) and Jake (23).

In 1993, I became the owner/operation of Physicians Resource Network, Inc. a third-party physician billing and consulting service. Through PRN, Inc. I have consulted, coached and counseled hundreds of individuals, employees as well as clients. Sincerely the most rewarding aspect of my duties.

A bit of a later bloomer, I returned to college at the age of 35 to complete my education. I proudly hold a Bachelor’s Degree in Business Administration with a Concentration in Management from Monmouth University and a Master’s Degree in Business Administration with a Concentration in Health Care Management from the University of Phoenix.  It was a journey that took me nine years, all the while raising my children and running my business.

My true coaching journey began when I turned 50. In celebration of this milestone, I gave myself the gift of joining a fitness boot-camp. Very shortly, I was hooked. It wasn’t so much the physical transformation that hooked me, but it was the way it made me feel about myself. In a short time, I became less stressed, had more energy, felt youthful and revitalized.

When I saw the tremendous impact the boot-camp trainer had on all of our lives, I knew that I wanted to be in a profession that gave me the opportunity to have the same impact on other people’s lives. So, I decided to also become a personal trainer, even though my main source of income at the time was in a completely different industry. But by the time I was 50, my personal satisfaction and enthusiasm for the business had waned substantially. So, I was more than ripe to find what I call my “second act.”

So, I enthusiastically went through the process of earning my personal training credentials. Soon I was a NASM Certified Personal Trainer (the most well-known and highly respected certification in this industry).

I then took a part-time job as a personal trainer with a local fitness establishment. But, before long it became clear that, the one-size fits all, personal training approach just wasn’t for me. The singular focus on the outward appearance without any real attention to the way people felt about themselves left me dissatisfied, and perhaps more importantly, it made me feel like I was doing my fitness clients a disservice.

The most important part of my work with clients was not the physical exercises that we did, but rather the personalized, but informal, ‘coaching’ that invariably took place during my workout sessions that really produced the most satisfying and lasting transformations for my personal training clients.

Soon, I officially added “life coaching” services to my fitness business to reflect what I was already doing unofficially. I went all out with this new vision for serving clients. For nearly two years I poured most of my money into promoting this valuable service but was only able to attract a handful of clients; I was disappointed but determined that the problem was my lack of training and credentials. I understood why people would be hesitant to hire me as a ‘life coach’ when all they ever saw me doing was fitness training.

In response, I set out to earn my coaching credentials and soon became a Certified Professional Coach through the International Coach Certification Academy (ICCA). Not only did I learn a lot about coaching techniques and methods, as expected, but the unexpected bonus of my training were the insights I learned about myself. These insights were priceless.

But, the real clarity about the value I have to offer came from probing my group of friends. I asked those who had experience working with their own coach one question: What is it that working with a coach “does for you”?  The most enlightening response came from a friend who said simply, “My coach helps me put things in perspective.” Her response was a ‘light-bulb’ moment for me. I instantly recognized, for the first time since turning 50, what I was meant to do and who I was meant to serve. I suddenly understood why being a personal trainer wasn’t enough. I finally got why I was so drawn to working with clients on their internal selves rather than their outward appearance. It became crystal clear that I was meant to be a coach and that my specialty was to help clients make their own perspective shift as I had. This is what I do, as a Perspectives Coach.

While making this shift is a deeply personal journey, very few can make it on their own. But, it is worth the effort, because making this shift from a focus on fighting for the way things in our lives should be, to a focus on recognizing opportunities right in front of us, just waiting for us to seize them, can positively transform an unsettled life into an unstoppable legacy, as it did mine. This perspective shift is the gift I have, it’s the inestimable pleasure of helping my clients achieve everyday so they can see past the obstacles they internally impose on themselves and make their goals a reality so they can positively change their life—inside and out.

My coaching journey, has, admittedly, been extremely frustrating at times; but the rewards have made those early frustrations pale into insignificance. I have had the unbelievably rewarding privilege and joy of making an impact on people’s lives that few careers allow you to experience.

And, it has truly been an unending “high” to know I’ve played such an irreplaceable role in the success of so many people. You know, from the time I was 5 years old, I’ve wanted to be a teacher. I would practice with crayons making stars on paper, pretending I was grading papers. So, I suppose that, for me, coaching is my way of teaching. The difference is, instead of talking at students and telling them what they need to know—I have the more rewarding task of talking with clients to help them discover—and honor—what they already know.

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